"Young V&A and AMV BBDO have collaborated to unveil a major creative installation, Lost and Found Yōkai. The creative collaboration aims to drive visitors to the museum by inviting artists and designers to breathe new life into the forgotten umbrellas of London, inspired by Young V&A’s current exhibition, Japan: Myths to Manga."

Emily shot this fun OOH campaign showing the umbrella's new personalities in the locations where they were forgotten.

Client: Victoria & Albert Museum
Brand: Young V&A
Campaign title: Lost and Found Yōkai Installation
Creative Agency: AMV BBDO
CCO: Nicholas Hulley and Nadja Lossgott
Creative Director: Nicholas Hulley and Nadja Lossgott
Creative Team: Anzhela Hayrabedyan and Luca Grosso
Agency Producers: Alexis Sun and Kirstie Johnstone
Puppeteers: Talk to the Hand
Yōkai 48 sheet : IKUKO Iwamoto, Annie Frost Nicholson, Dame Zandra Rhodes, Clara Chu
Yōkai 6 sheet : Murugiah
Yōkai 6 sheet : Clara Chu
Retouching : Stanleys Post
OOH Production : Locate Production