This beautifully shot film, was made for Salomon in partnership with Nowness and Dazed.

"At Salomon’s Annecy Design Center, fearlessness and innovation drive revolutionary technologies, with a firm footing in the mountains

Capturing the dialogue between nature and industry in the French Alps, director Catherine Hyland travels to the Salomon headquarters in Annecy, for the short documentary Shaping New Futures – created with the leading footwear and mountain sports innovator.

Exploring the studios and prototyping atelier at the Salomon Annecy Design Center, we meet the creative team as they meditate on craft, time, and transformation, getting to the core of the mindset and dedication that enables the brand to continually redefine sport – with the raw majesty of their alpine surroundings as a testing ground for equipment and apparel that shape new and existing disciplines.

Connecting with a dedicated community of workers, Hyland discovers the innovation, inclusivity, and creativity that upholds the Salomon design ethos, resulting in technical gear animated by emotion and a shared passion for performance. From early prototypes to the first contact with natural terrain, Shaping New Futures honors the precision and human skill that sets Salomon’s core technologies in motion, giving life to the effortless movement and state of freedom found on the mountain."

See the article on Dazed here.