"Currently, where you’re born in the UK can cut your life short by up to 16 years because of factors like income, housing and air quality. And evidence shows that these health inequalities are getting worse. ‘Make Health Equal’ is calling on the next Government to fix the stark health inequalities that are cutting thousands of lives short across the UK every year.
To shine a spotlight on the issue, Don’t Panic worked with Health Equals to create ‘Britain’s Youngest Protest’. Don’t Panic and renowned photographer Emli Bendixen, travelled the country to photograph 50 babies in 50 homes - a snapshot of the country and a time capsule of our newest generation."

CREDITS

BRAND: Health Equals
CAMPAIGN: Make Health Equal

BRAND: Health Equals
CEO: Jo Bibby
Chief Campaigns Officer: Paul Mcdonald
Chief Campaigns Officer: Kathleen Smit
Senior Comms Manager: Nicole Welsh
Senior Strategy & Impact Manager: Martina Kane
Comms & Campaign Manager: Tom Chapman
Engagement & Programme Manager: Sarah Lawson
Media Manager: Tara Macpherson

AGENCY: Don’t Panic / @dontpanicldn
Founder: Joe Wade
Strategy & Engagement Partner: Ellie Moore
Creative Partner: Rick Dodds
Creatives: Georgia Stephenson, Zara Bennett, Katie Richardson, Ben Howell
Senior Artworker: Paul Howard
Designer: Thiago Valenti
Client Partner: Jane Marshall
Senior Account Manager: Rheia Chand
Senior Project Manager: Rosie Johnstone
Executive Producer: Jennifer Clare Houlihan
Producers: Max Badger & Chloe Shaw

Stills
Photographer: Emli Bendixen
Photography assistants: Robin Bernstein & Stephen Ambrose
Agent: Frances Leahy - Wyatt-Clarke & Jones
Retoucher: Kim Jakobsen-To
Production: Locate Productions
Producers: Matilda Denny & Angus Light
Stylist: Alice Timms
Casting: Bonnie & Betty