More brilliant work from Sam for Sony ULT. Here’s what Sam had to say about the campaign.

Sony wanted new imagery to launch the brand new ULT 3, 5, and 9 speakers. Like the last campaign, we all knew we wanted to capture people who created music or used sound and music in their daily lives and work with individuals who have real talent and passion for what they do. It was such a cool brief, and through a great collaboration with the creative agency, the client, and our team, we found people we believed would bring genuine passion and energy to the shoot. All the individuals featured in the images are talented artists. They are either musicians, MCs, skaters, Bike Stormz riders, or dancers. We shot these films and photos in Peckham and Herne Hill, London.

Check out the rest of the campaign here.