Sophie Ebrard, Camaieu

image
image
image
image
image
image
image
image

October 2021

The aim of this new series of posters, a huge outdoor campaign in France for high street fashion retailer Camaieu, was to focus on the day-to-day lives of women who wear uniform for work. The line with the advert translates: ‘Away from work, she wears Camaieu.’

A brave campaign for Camaieu, avoiding the stereotypes of fashion advertising and notably not featuring any clothing made by the brand.