Josh Cole, Rugby 4 Change and O2

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June 2014

Josh’s ad for O2 supports Laurence Dallaglio’s charity Rugby 4 Change which aims to keep at risk youths out of gangs by getting them interested in rugby instead. The campaign’s message lets fans and supporters know they can trade their old devices with O2 Recycle and donate the funds directly to Rugby 4 Change. Creative Director Jonny Parker, Copy writer John Wilds, Art Director Rupert Depalula.