Josh Cole, Fireflies

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July 2019

Josh Cole recently followed a group of cyclists called ‘The Fireflies’ who go on an annual gruelling 8 day ride across the alps into the Cannes Lions Festival to raise awareness for the blood cancer charity ‘Bloodwise’. On this tour, Josh followed the cyclists from Innsbruck, then through Italy via Lake Como, over La Bonette in France and finishing in Cannes.