Emily Stein, Tesco Plasters

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December 2020

We’re so proud of Emily and all involved in this incredible ad for Tesco! It’s just been included in the Campaign list of their top 10 press ads of 2020!

Emily Stein with BBH London and Tesco

Quote from CD at BBH, Uche Ezugwu:

“The UK’s biggest retailer have just moved the dial on something that needed to change. We created a campaign that is bold and visually impactful, hopefully making it hard to ignore.”

Creative Team: Daniel Seager / Steve Hall
Creative Directors: Uche Ezugwu / Tom Drew
Head of Art: Pablo González de la Peña
Creative Production: Ruth Armitt & Aine Donovan

Model: Sabey from Milk Management Ltd

You can read more about the research that went into this at Campaign.