Andy Glass, Adidas

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March 2020

Here’s some amazing new work from Andy for a groundbreaking new football and gaming product in partnership with Google and EA Sports FIFA.

Adidas GMR (pronounced GAMER) is an insole embedded with a Google Jacquard smart chip. Put it in your boot and it tracks your distance, pass count, shot impact, distance, acceleration and explosiveness and syncs the data right into FIFA Mobile. So you always PLAY CONNECTED – The better you get on the pitch, the better your team gets in the game.