Department of Transport

Concept & Creative Consultant - Giles Revell
Co Director - Giles Revell

A public safety awareness campaign warns against the perils of driving too fast on a country road, by showing how drivers would change if they could see through their environments and spot the hazards that lay ahead. Vehicles, animals, farm houses and country roads were scanned using LIDAR technology, capturing extraordinary detailed facsimiles of each scene. The scans were then exported into 3D software and realised with unique camera perspectives and fly throughs; engaging the viewer with a nerve wracking 30 second car journey through an X-Ray landscape, accompanied by a piercing sound scape building a tense inevitable climax.

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